Business Instructor • Game Changer • Entrepreneur
Known as “Mr. Buy Black,” Andre is the driving force behind the national Black Business Challenge social media campaign that encourages African-Americans to patronize Black-owned businesses, record feedback about their experience via their cell phone, and then post the footage online using the #BlackBusinessChallenge hashtag. The campaign, which was initially planned for 30 days but has increased to 395 days, garnered the attention of media outlets and sparked mass appeal in Black economics.
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